Privacy Policy

Secret Siida Oy – Privacy Policy
Prepared: 30.12.2025
Last updated: 03.01.2026

This privacy statement concerns Secret Siida Oy (hereinafter also "Secret Siida" or "we") and the secretsiida.fi website. It has been prepared in accordance with Sections 10 and 24 of the Personal Data Act (1050/2018) and meets GDPR (EU General Data Protection Regulation) requirements.

Controller

Controller: Secret Siida Oy
Business ID: 3550546-3
Address: Jaakonkatu 8 C 30, 96200 Rovaniemi
Email: info@secretsiida.fi
Phone: 040 726 6834

Data protection questions: Use the contact details above. Data breaches reported to Finnish Data Protection Ombudsman within 72 hours if applicable.

Register Contact Person

Contact: info@secretsiida.fi

Register Name

Website user register, marketing register, customer register (Bókun bookings & Paytrail payments)

Purpose and Legal Basis of Processing Personal Data

Processing is based on EU GDPR Articles 6(1)(b) contract, 6(1)(a) consent, and 6(1)(f) legitimate interest.

We use the register to create/maintain customer relationships, process travel bookings, and payments. Submitting contact forms, Bókun bookings, or payments constitutes consent for described purposes.

Register Contents

Data provided via contact forms, Bókun, and payments:

  • Full name

  • Email address

  • Phone number

  • IP address (anonymized)

  • Browser/device info, visit times, pages viewed

  • Payment information (via Paytrail through Bókun)

Data Retention Period

Customer data stored until relationship ends (max 2 years post-service). Analytics data: 26 months (Google Analytics 4 limit). Marketing data deleted upon opt-out request.

Regular Sources of Information

Services used: Google Analytics 4, Google Tag Manager, Google Ads, Meta Pixel, Framer, Google Search Console, Cloudflare (CDN/security), Bókun (bookings), Paytrail (payments via Bókun).

Transfer of Data Outside the EU/EEA

International transfers with safeguards:

  • Google/Meta (USA): EU-US Data Privacy Framework. See policies

  • Cloudflare, Inc. (USA, EU-US DPF certified): CDN/security services. Processes IP addresses/metadata primarily within EU. Cloudflare GDPR | Privacy

  • Framer (site platform): DPA per Framer DPA

  • Bókun (Icecloud, Iceland/EU): Booking processing

  • Paytrail (Finland): Payment processing

All processors have Data Processing Agreements (DPA) per GDPR Art. 28—copies provided within 7 business days upon request to info@secretsiida.fi.

Protection of the Register

Encrypted storage, password protection, SSL/TLS encryption, role-based access controls, and third-party security (Cloudflare WAF).

Rights of the Data Subject (GDPR Chapter III)

  • Access your data

  • Rectification of inaccurate data

  • Erasure ("right to be forgotten")

  • Restriction of processing

  • Data portability

  • Object to processing (incl. marketing)

  • Withdraw consent anytime
    Contact: info@secretsiida.fi. Response within 1 month.

Cookie Banner & Consent Management

Non-essential cookies (GA4, Meta Pixel, Google Ads) require explicit consent via cookie banner. Essential cookies (Cloudflare security, Framer) do not. Consent can be withdrawn anytime via banner or browser settings.

Cookies on the Secret Siida Website

Essential cookies (no consent needed):

  • Cloudflare (__cf_b, cf_clearance) – security/bot protection

  • Framer – site functionality

Analytics/Marketing cookies (consent required):

  • Google Analytics 4, Meta Pixel, Google Ads, Google Tag Manager

Managing Cookies

Block via browser settings/private mode or cookie banner. Note: Site may not function properly without essential cookies.

Third-Party Cookies & Processors

Service Providers:

  • Google Analytics/Ads/Tag Manager (USA, consent required)

  • Meta Pixel/Facebook (USA, consent required)

  • Framer (site platform)

  • Cloudflare (essential security – no consent needed)

  • Bókun (bookings)

  • Paytrail (payment processing via Bókun)

We are not responsible for third-party processing. All have appropriate DPAs/SCCs/DPF.

Links: Google Privacy | Cloudflare Privacy | Bókun Privacy | Paytrail Privacy

Changes to This Privacy Policy

Updated 03.01.2026 to include "DPA copies within 7 business days" and service disclosures. Check footer link regularly.

Secret Siida is the home of authentic and original lappish private experiences

©COPYRIGHT 2026 SECRET SIIDA

Company

Secret Siida Oy

Company ID: 3550546-3

Jaakonkatu 8 C 30, 96200

Rovaniemi

Contact

info@secretsiida.com

+358 40 726 6834

Secret Siida is the home of authentic and original lappish private experiences

©COPYRIGHT 2026 SECRET SIIDA

Company

Secret Siida Oy

Company ID: 3550546-3

Jaakonkatu 8 C 30, 96200

Rovaniemi

Contact

info@secretsiida.com

+358 40 726 6834