Secret Siida
100% Local

Secret Siida was born from a desire to share the Lapland we call home, real, untouched, and filled with traditions that can’t be found in guidebooks. We want every guest to feel the quiet magic of the North as it truly is.

Our Story

Secret Siida was born out of a deep desire to offer travelers authentic, unforgettable private experiences in the heart of Lapland. Founded by two passionate locals, Niko and Juho, our company is dedicated to providing you with the true essence of this beautiful and remote region, far away from the typical tourist trails.

Located in the remote village of Rovaniemi, Secret Siida specializes in unique Arctic adventures, allowing you to connect with the breathtaking landscapes and rich cultural heritage of Lapland. Whether it’s a serene reindeer sled ride through the pristine wilderness, ice fishing on a frozen lake, or exploring ancient myths and beliefs that have shaped the land, each experience is deeply rooted in the traditions and beauty of Lapland.

What sets us apart from many other tour operators is our commitment to being 100% local. As natives of the area, we are proud to share the very best of our homeland with our guests, making every adventure personal and genuine. With extensive knowledge of the region’s ancient customs and folklore, we offer more than just sightseeing, we invite you on a journey into the soul of Lapland. We hold the Key Flag (Avainlippu), a label awarded by the Association for Finnish Work to products and services made in Finland. It is not a self-declaration, companies have to meet specific domestic production criteria to carry it. For us it is a reflection of what we already are: a team rooted in Rovaniemi, working with local Finnish partners who know Lapland as well as we do.

Our services are designed for travelers who seek to escape the crowds and experience the true spirit of the North. If you're looking for an authentic, local adventure in Lapland, Secret Siida is the perfect choice.

Join us for an unforgettable journey into the heart of Lapland, where adventure meets authenticity.

For those who don't like to read long texts - here's Secret Siida in four points

We Are 100% Local

Born and raised in the Rovaniemi region, we share Lapland as only locals can, with real stories, living traditions, and access to places and knowledge that never appear in mass‑tourism programs.

Authentic Arctic Adventures

Secret Siida was created by two Lappish locals, Niko and Juho, to offer intimate, once‑in‑a‑lifetime private adventures in the heart of Lapland, far from the usual tourist crowds.

Into the Soul of Lapland

From silent, snow‑covered forests and frozen lakes to ancient myths whispered around the fire, every moment is carefully crafted to connect you with the nature, history, and spirit of the Arctic North.

For Travelers Who Want the Real North

Our experiences are designed for those who value calm, privacy, and authenticity, turning your time in Lapland into a deeply personal story rather than just another checkbox on a bucket list.

Meet The Team

Niko and Juho lead as managing directors, born-and-raised natives who live and breathe Lapland's wild spirit. They share authentic glimpses into daily Lappish life, blending ancient traditions with the untouched beauty of our homeland.